One of the key aspects of making money with Google Adsense is the positioning of the ads. I’m going to tell you which type of ads work best, where to position them and the best look & color of the ads.
The best types of ads are square link units 4 or 5 and the medium size ad units embed these within the content and watch your click through rate fly.
Positioning of ads are very important you want to place them on your site where people will be able to see them, you don’t want to hide them and you don’t want them to look to flashy or protruding. Below is diagram from Google themselves, it’s a heat map indicating the best place to position an ad..
The orange parts symbolize where it’s more likely an ad will get noticed whereas the dark orange part is the key place to put an ad so make sure you have one there.
Banner ads simply don’t work any more, as soon as someone view’s a banner they realize it’s an ad and they will ignore it. We want people to think the ad is part of our website of course we are only going to be using white hat techniques such as blending of ads etc. One of the best ways to make the ads look and feel like part of the website is to remove the border of the ad. Another technique is to match the background color of the ad with the background color of your website and also do the same for the text.One last tip that I will give you is always use the maxium amount the ads that Google allows you to place on your website, the more ads the more chance someone will click and the more cash you will make.
In the next Adsense post I will be discussing how you can keep track of ads and see which ad is performing best and which page its performing the best on.
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