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Acquire a low cost website provider. If you have no previous Web design experience, find a company that offers simple templates that allow you to plug in info and photos without having do know any code. You'll want a simple, yet eye-catching Web site on its own server, meaning your website's address needs to be as short and easy to remember as possible. The main problem with free sites is they give your site a long address and automatically place advertising about themselves on your site which provides income for them and none for you.

Make sure your website covers a topic that's of interest to as many people as possible and keep your content fresh. Exchange links with similar Web sites to gather even more readers. You want all those readers to keep returning to your site, but nothing will shoo them away quicker than finding the same old material and more than a few broken links at every visit. You'll have to do a bit of work to develop and keep loyal readers because they'll be the ones who will return to see your content and make purchases.

Publish a monthly newsletter. This is one of the quickest ways to establish yourself as an expert on your site's topic and draw more readers to your way. You can do it yourself or enlist the services of a newsletter subscription program. Your newsletter will need to be heavy on content but short and to the point, sprinkled with a few well-placed ads, which is discussed further below.

Sign up as an affiliate with companies selling products related to your topic. You'll receive commissions from any sales by readers who buy their products after finding them via a link on your Web site. The best way to find several affiliates compatible with your topic is to perform a Google search for "yourtopic affiliates." There are several online affiliate program directories that could prove helpful as well.

Sell advertising space on your site or your newsletter or both. Look around at other sites and newsletters dealing with similar topics. They should have a link to their advertising info which helps you compare their numbers with yours, including time online, number of users and how much they charge for space on their Web site.

Find products or services to sell. They must be related to your topic. For example, if you have a child-related site you could sell car seats or baby monitors. When you have a Web site, you're in a unique position in that you are providing your own, target audience and that's an advertising agency's dream come true.

Wait about 10 months and make sure you are developing a regular, loyal readership. Once you feel secure your Web site is one people are visiting repeatedly, consider charging a small yearly fee for memberships. These could provide readers with access to one or two special or additional portions of your Web site. Make the membership-only information extra unique, the sort of content you have to spend a lot of time and even some money acquiring and offer a free gift, such as an eBook on the site's topic, to everyone who signs up.